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Social Media Metrics That Matter
August 27 @ 5:30 pm - 7:00 pm
Join us as we dig into Social Media Marketing from the Geek and Human perspective. Raven is our guest this month and they are known for their super geeky reporting skills. As usual, we will have snacks and adult beverages and offer ample time to network before the event. Wednesday, August 27th from 5:30-7:00 at Espaces Belle Meade
Nate is a social media marketer. Arienne is his boss. Nate works all day long. Arienne wants to know if his work is worth it. Nate sends her a report. Arienne asks him, “Which metrics matter most?” Every business needs a) leads and b) sales. You can’t make money until you have customers. You can’t get customers if no one knows about you. What’s the role of social media marketing in this cycle? Which new metrics and KPIs should you be tracking? How should you analyze them for daily decision making? How should they factor into your overall marketing strategy? Join Nate and Arienne of Raven, who live this stuff every day. They’ll answer these questions and more.
About Arienne Holland
Arienne Holland is Director of Marketing and Customer Experience at Raven. She knows a thing or two about relationship building (a.k.a. PR), content marketing (a.k.a. writing), email marketing (a.k.a. spam) and leading a team of smart people (a.k.a. asking people for help).
About Nate Baker
Nate Baker is Raven’s Social Media Marketing Specialist. If you were to look over his shoulder at work, you’d find him closing 46 browser tabs and starting over, because those things grow like weeds. For fun he writes fiction, learns how to code and teaches a computer class to homeless folks.